For many small business owners, digital marketing agency isn't
so different from auto maintenance. You go in thinking you need something
simple, but leave feeling like you've emptied your savings account with no
obvious effect on performance.
If you sometimes wonder if there are things your digital
marketing agency isn't telling you, you're not alone. As the founder and
CEO of FiveFifty, a digital marketing company, I'm ready to give you an
educational look at what's under the hood so you can make sure your digital
marketing efforts are running at peak performance.
You don't always need a flashy new website.
The most important aspect of any website is outcome. Social Media
Marketing Modern aesthetics and design elements should always come
second. If your existing website is creating successful outcomes — that is,
it's easy to navigate, effectively communicates what your business does,
clearly tells customers why they should choose you and drives conversions —
don't let a Web agency convince you to spend the money on a major website
redesign.
The most expensive advertising channels aren't always best.
Most businesses understand the importance of ppc advertising but
have limited budgets. The best advertising agencies will strive to get you the
most value for your advertising dollar rather than push you into the most
expensive or trendy channels.
Retargeting, for example, is often an under-utilized digital
advertising tactic that can keep your brand top-of-mind and drive past
site visitors back to your website. In most cases, it's both inexpensive and
highly successful at increasing sales.
More isn't always better.
Digital
Marketing Agency may try to tell you that their efforts have been
successful because you're getting more traffic to your site or your ads are
getting more impressions. Your goal as a business is not to get more people to
your website; it's to get more customers. If your marketing agency is driving
quality traffic, they should have positive conversion metrics to report.
Traffic that doesn't convert is only marginally better than no traffic at all
and should never be the goal of your marketing efforts.
There's no need to reinvent the wheel.
The marketing world is full of creative individuals. In many
situations, that creativity is an asset, particularly when it comes to design
or branding. Other aspects of marketing may suffer under that level of
creativity, because wild new ways of doing things are rarely as successful as
tried-and-true best practices. Maybe you've seen websites with non-traditional
menus that leave you frustrated because navigation and search are unnecessarily
inefficient, or you've seen artistic but ultimately confusing display ads that
are fun to watch but don't ask for a click. These kinds of creative pursuits
can be fun, but they may not work as well. When it comes to your business, it's
better to stick to what is known to drive traffic and sales. Figure out what
works best for you, and spend your money doing more of it.
All of these tips play on the same theme: Keep your focus on
revenue at all times. And if you have a digital marketing agency, it's
their job to drive traffic that converts, so all of their work should strive
toward that as well. If your own marketing efforts are trained toward that
prize, you'll also be ready to guide them in the right direction.
For those without a digital marketing agency —
who'd prefer to skip the hassle of working with someone else — I have a tip.
Running your business really well is actually the best thing you can do for
your online presence. Companies that make lasting connections with their
customers and do exceptional work get more traffic to their websites as a
result. Word of mouth is the most powerful marketing there is, both online and
offline. Give your customers a reason to talk about you to their friends and
family, and your website will naturally get more traffic.
Ryan Wilson is the founder of FiveFifty a digital marketing
trade desk focusing on programmatic media buying.
If you want your business to grow, go to Social Media
Optimization, SEO Company in
gurgaon, SEO
Company in Jaipur, PPT Advertising Services, los Angeles seo
company.
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