All small businesses wrestle with the issue of whether or
not to advertise and how much to spend on advertising. One such method of
improving your brand recognition and number of visitors is through pay per
click or PPC advertising services . This is an Internet
advertising model where various companies such as Google, Bing or Yahoo among
others, will drive traffic to your site and in exchange, have you pay a small
fee per click. This fee varies depending upon what keywords you use to drive traffic
to your site. For example, if the keywords are more competitive then the clicks
become more expensive.
Since most businesses have an online presence–should you use
PPC to bring in more traffic? Read on to learn more.
Pros of PPC
One benefit of PPC is that your web traffic will increase
almost instantly. To illustrate, it can take years and a lot of time to make it
to the top of the organic search engine results pages. But, when you use PPC,
there is potential to get instantaneous traffic. The question is: how much is a
website visitor worth to your business?
One of the sweet options available to PPC users are the
advanced a demographic targeting tools. With these tools, you can drill down on
more specific prospect targets using qualifiers such as location, browser, and
operating system among many others. This can help target the profile of
visitors you are looking for.
Another advantage of PPC is retargeting. These are the ads
that follow you wherever you go online. Essentially, if a client or prospect
shows interest in your industry, then one of your PPC ads might pop up during
their normal online query activities.
The online landscape is also very diverse. People are
becoming savvier when it comes to determining what they want to find through
the online search engines. Ad, through speech recognition more and more
longtail keywords are being used. For instance, instead of typing a search such
as, “gold prices,” users might now type or save searches in the form of a
question such as, “how much will gold prices go up next year?” That would be a
longform search or a longtail keyword. If you keep that in mind, then PPC can
be very profitable return on your investment.
PPC can be considered a short-term strategy to get the
instant business that you can add complement other online marketing tactics.
Cons of PPC
If you’re a novice to PPC, then you can quickly lose a lot
of money. For instance, you set up a PPC campaign blindly, and your website
receives a large number of clicks but they are not the type of visitors you
want. The unfortunate part is you still have to pay for them.
In addition, there might not be as much low hanging fruit as
you would like. Just because PPC
advertising can produce instant results, it does not mean that those results
are the ones you want nor are they always easy to obtain. On the other hand, it
can also take weeks or months for the benefits to arrive.
Whatever route you decide to take, it is important to always
keep track of your progress and results. Before introducing PPC makes sure you
are creating quality content that will organically bring in genuine interested
visitors into your website. To get started in attracting visitors organically,
take a look at the 30 Tips To Generate Leads eBook.
courtesy by http://www.maximizer.com/
If you want your business to grow, go to : Digital Marketing Agency | Social
Media Optimization | PPC
Advertising Services | SEO
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